----- Original Message ----
Sent: Monday, September 8, 2008 10:08:42 AM
Subject: RE: [SuperLoop] Wire Book Easel
Then all their options will come up. Often
the prices will be cheaper if you call in
your order vs. what is online so try calling
in your order. We recommend black easels
vs. white as they will look nicer for
years. The set-up time is a little bit
more, but we still recommend individual book
easels vs. Fixturecraft racks as then people
see the whole cover of the book - a title to
catch their eye as they are walking past and
draw them in to your booth - vs. a sea of
color on multiple table-top racks. (Ex: look
at what a book store does for their displays
- they aren't putting a fixturecraft rack in
their store windows full of books to catch
people's attention)
We recommend the hinged easel with lip if
you are looking for an easel to hold several
copies of books. Get the 3-wire for tall
books and 2-wire for short books. These
easels with a lip work really well for our
hardcover reading series books, picture
books, beginner's and first picture series
as you can put 2-4 titles in each easel.
For our tall/wide books we would recommend
the 3-wire hinged easel - large. Because of
the larger base it helps hold our big
encyclopedias better. Also, because it does
not have a "lip" it is nice to use for
flexi-bindings so people can open the cover
freely - vs. them bending open the top
corner of the book and making a crease in
its cover! :-) This easel cannot hold
multiple copies but it will help prevent
damage. Use this easel for our Illustrated
Dict of Math and Science, Big Book of Fairy
Things to Make & Do, our hardcover
Encyclopedias, World Wars, Fairytale Sticker
Stories c/v, Complete Book of FYT, Complete
Book of the Human Body, Science Things to
Make & Do, Big Book of Picture Puzzles,
Wildlife Search, Fantasy Quests, Mazes c/v,
Dot-to-Dot c/v, Sticker Dolly c/v's, -
basically any wide book, anything w/a
flexi-binding and even for our paperback c/v's.
Put your stack of c/v's on your "specials"
table with your "demo" copy in this easel
with the new great c/v signs sticking out of
it.
The Sunshine Team just wrapped up the MN
State Fair last week with FOUR people
recruited AT the booth (and many more
later). Plus, we had a $1,500 INCREASE in
sales over last year - even with not being
able to sell YBCR the last two
days. Besides that the Sunshine Team is
absolutely awesome at selling and
recruiting... ;-) we'll be sharing to the
superloop later some hints/ideas of what we
learned to help increase sales/recruiting.
Along with some ideas of how to increase
sales w/o the YBCR high ticket item. In the
meantime, you can feel free to access the
booth training I did at the Nat'l Convention
in 2007 at:
http://www.usborne-training.com/usborne-booths.htm
Hope that helps. :-)
Becky Dean
I was wondering if you think I would
more often prefer to have the 2-wire
hinged easels with a lip or just the
standard (no lip)?
I use
different kinds of easels for each
application - so I have all kinds of
easels. The easels with a lip can just
hold one title - but the standard (no
lip) cannot hold more than one. So
perhaps getting ones with a lip would be
more versatile.
Have you ever used the 3-wire double
deck easel?
Yes -
they don't work! So don't get them. :-)
Do you think the 2-wire hinged easel -
wide would be a good choice for the
Complete Book of Farmyard Tales or the
Usborne Books of Bible Stories w/CD?
Absolutely! You don't need the 3-wire
for the shorter books but if you want
less options to store you can fold down
the 3-wire when using with shorter books
- that is what we do.
And, when you get the 3-wire hinged
easel-large, do you always get the
standard one? no lip?
I
have not ever gotten the one with a lip
- but from the picture it looks like it
would not be wide enough for the
hardcover Science Ency or
FYT c/v. And I think it would create
damage to the books because people would
not be as careful trying to fit it such
a fat book as you would be.
Hope
that helps.
Becky Dean
Thanks for any tips!
Stephanie