Hints on Selling &
Recruiting
at Booth Events
by Becky Dean
In order to recruit,
have your focus always be on recruiting!
Utilize recruiting flyers as
"bag stuffers" and flyers customers can grab if
interested.
We have already paid
the artwork/set-up fee charges for
the flyers, business card and signs pictured
above/below.
Thus, if you want to
get the same thing personalized for yourself,
just contact
Moxie Media to order and it would be cheaper for
you.
Call: 320-587-0587 or
866-824-1710
and let them know what you were interested
in ordering to get pricing.
Have Business Cards
that Indicate You Offer Business Opportunities!
Business Cards and Sales Aids Benefit
Only $33 (includes freight)
for 1000 full-color, heavy-weight cards!
Your purchase of these high-quality business cards and
sales aids through
Moxie Media
will help pay for the medication for Anna Dickie, age
13, who has leukemia.
Have Recruiting
Signs Visibly Posted in Your Booth!
This is a large sign we had
Moxie Media make and had hanging at the back of our
booth.
This is a small 8 1/2 x
11 inch sign we created and had laminated. This
was also posted on each end-cap.
Download Copy
We recommend getting your own banners
made up for booths that say Usborne Books all the way
across it.
That way people can see at a glance what you are
selling/promoting.
We got our banners made up with a
"sleeve" on the top and bottom so we could
insert in a 1x8 piece of wood to help keep the
banner flat.
We recommend using yellow skirting
under HO tablecloths to put the logo at a readable
level and to add color.
If
you have a large booth - have a "specials" table in
the middle where you feature
our combined volumes as your "specials" or "sale
items".
Use the combined volume flyers from Home Office!!
:-)
This
idea is from supervisor, Tracey Boraas -
Use pegboard and quality hooks (from Lowe's) vs. a
kid kit rack.
It is less "eye-poking and it's a very flat display
so can utilize otherwise wasted space.
In our booth they covered the huge cement posts w/o
sticking too far out into the booth.
(they were just wired onto the posts to stay up)
Having
the excavated dino's assembled and the rubble
leftover displayed, helps sell the Dino Excavation
Kits.
We add the dot-to-dot dinosaur sticker book to the
Triceratops KK
and the Dinosaurs Next Door book to the Stegosaurus
KK - selling all three kits for $19.99 each.
We are in the book business so we choose to only
sell kits with books in them.
It also raises the price to help increase sales and
cover booth fees.
Just add the book included to your re-pricing
sticker.
HINT - displaying the
Triceratops/Stegosaurus "backwards"
helps sell those kits better and it more
representative of its actual contents.
