I LOVE Usborne
Books - but not every single title as there are a few books that Usborne Books
& More carries that conflict with our personal
beliefs and values. However, the best thing
about that is...
As an independent
Usborne Books & More business owner we have a choice whether or
not we choose to sell a particular title!! :-)
This is actually BETTER than working for a book
store - because as the owners, WE ultimately
decide which books can be purchased. We certainly
would not be able to do this employed at someone
else's bookstore, (or any other establishment)!!
As although we could push/promote our favorites, if
they came up with a book on the occult we would
still be forced to sell it to them. So...
The
freedom to refuse to sell a book against our
beliefs
is one of the many benefits of Usborne Books at More
and being an independent business owner!! :)
Ultimately, economics influence what books Usborne
Books & More will carry in their line. Your
promotion, lack of promotion or never ordering
certain titles will influence its longevity in our
catalog. Obviously, if a title does not sell
it will not be reordered and if it does sell it will
be reordered.
We choose not to sell certain
titles at our booths/shows and on online because they go against our
personal beliefs. So when
someone wants to purchase these titles we let them
know...
"I'm sorry,
but
that book is not available through me."
Most are satisfied with that
response but if they persist then it gives me an
opportunity to politely stand up for my beliefs and
explain that the book is not available through me
because:
"I am
choosing not to sell that particular title because..."
But the point is we have the choice to do
that which we would not have in any other type of
employment! If you find some titles
"objectionable" you don't need to sell them - if you
find none that you find "objectionable" you can sell
and promote them all! As a person who likes to think
independently this is what I love most about Usborne
Books & More - FREEDOM OF CHOICE! :)
And whether we realize it or
not, ALL of us influence what books UBAM will carry
or not carry - even if they aren't considered "controversial"
titles. We all do this simply by what we order or do not order for
booths, book fairs or what we bring and talk about
at shows. With over 1400 titles there are a
few other books which aren't my favorites - not
necessarily because of moral issues - but rather
because in my opinion I may think...
- It is poorly
written
- I don't like the story
line
- It is something too easily
damaged at booth events
- Is too "putsy"
in my opinion
- I don't feel is is a good value
for the customer
- It doesn't sell well at
booth events
- I don't like how it is
illustrated
- I don't like the topic
- The book is an old title so it
looks too dated...
So in reality I am also
in a sense
"boycotting" all the other titles which aren't my
"favorites" by the mere fact that I never or rarely order them!! :-)
In fact, with a few books, I'll tell the
customer honestly why I wouldn't recommend that
particular title if we feel it would not be a good
fit for them - and recommend an alternative
Usborne book instead. Over the years we have found that customers
really appreciate our advice - even when they know
it is based on our personal opinions - if we present our opinion
respectfully w/o using inflammatory words or
statements. We may lose some sales but as there are
so many other awesome books to choose from this is
usually not the case. Instead we have seen just the
opposite...
Customers now intentionally look for
us at booth events or online because they want
someone knowledgeable about the product who
is honest enough to give their personal opinions
about a book that we feel would not be a good choice
for
them - even if it means losing a sale or they may
not agree. They trust
us because they know we are there to serve them and
best meet their needs - not just make a buck.
Celebrate and be thankful for your FREEDOM OF CHOICE
with Usborne Books & More - you won't get that at
any other type of employment. Yes, there may
be books in our line that you or customers may deem
"controversial". But you can feel
free to join me in "boycotting" any
Usborne titles you
don't like... because you probably are anyways. ;-)