How and Why to Recruit
by Becky Dean, Usborne Director
 

Why Should You Recruit?

To give yourself:

• A pay raise with the extra override you make on your own sales!

• Fabulous trips for two for FREE!! :)

• A chance to have wonderful and sincere friendships.

• An opportunity to become debt-free!

• A long-term goal to retire and live off the interest of your earnings!

To give others:

• An extra $100 a week!

• An opportunity to raise their own children.

• A chance to get out once-in-awhile if they are a stay-at-home mom.

• An opportunity to earn fabulous vacations!

• Self-esteem

• Computer skills

• Recognition

• New friends

• Personal growth

• Great books for their personal library

• A lifetime discount on the greatest educational books out there! :)

• The chance to take a hold of the opportunity so they, too, can be debt-free and retire to live off the interest of their earnings!

You need to look at recruiting as doing others a favor. That is the way I recruit. What other job can you go out and work one night and come home with on average $75-$100 a night - legally! ;) If they don't want to take advantage of the opportunity that is fine but give them the choice - don't decide for them - just ask! We have the awesome privilege of helping others build a business where they can be totally debt-free. So always, always, do your recruiting talk at home shows and booths. It could change someone's life!!

And as we help others build their own business, we in turn are building our own. That is what multi-level marketing is. The company pays us to find and train others - that is how they get the word out about their product w/o paying for advertising - that is how the company grows! We are their advertisers. It is also important to realize that when you recruit someone, it is the company who is paying you. The Home Office pays you an override % according to what your recruits (and yourself) have sold but it never is deducted from your recruit's profits - their profits are all their own. You don't get paid for just signing people up - you have to help them build their business, which in turn grows yours. These are some important distinctions to realize if you are a bit hesitant about recruiting.

Now there are different style of recruiting/advertising that people have and you just need to find what works best for you. Some people are very good at talking to everyone they meet and recruiting several people they have "just met." They do the "3-foot" rule where you strike a conversation up with anyone within 3-feet of you and share about your business.

Now if you are like me who does not talk to anyone when I am at the grocery store and I hardly even get out of the house except for my Usborne parties/events that would present a problem if that were the only way to recruit. :) But thankfully there are other ways. I may not talk to everyone I meet about the business BUT... if someone stops at my booth or is at a party they will always hear or see something about recruiting so I do recruit many people from booth events and parties. We also recruit many people from our web site and give many leads away - the key to recruiting on the web is follow up on leads promptly and to start an email loop of prospective recruits. Not everyone will sign up right away but after a few months they will come back to you if you have built a good relationship via phone/email with them. It is important to not get "too desperate" when you are recruiting. It is like fishing: just give them a little info. and back off, give them a little info. and back off - don't start "reeling in like crazy" or you will lose your recruit just like you would lose your fish - let them get hooked first. :) Let the decision be theirs and listen to what their needs are and become relatable to them so they can feel they can do this, too.

The first step is to LISTEN!! at your parties, booths, conversations to what people's needs are. I have recruited several people simply because they said to me/or I overheard them saying they were looking for a job or hated their current job or were struggling with putting their children into daycare or were wondering what to do after they had their baby or stayed home w/their kids but needed some adult conversation or loved the books but couldn't afford to buy all they wanted or were starting to homeschool or were homeschooling now or they were a teacher, etc...
 

The second step is to IDENTIFY!! with that person and/or their situation as much as possible. If they have children make sure you mention you have kids, too. Find something to identify yourself with them so you have more credibility with them. So that you seem like a mom just like them and that if you can do this then maybe they can too. If they can identify with you then they can see themselves doing what you are doing. If you are some expert salesperson/businesswomen then they will never feel like they are capable enough to do this business. So be relatable and identify with people at your parties/booths.
 

The third step is to SHARE!! why we have the perfect solution to all of those situations!! We have the perfect business for people to make an extra $100 a week or just an extra $100 a month or to have a home-based career or for moms to be able to raise their own children while still contributing to the family budget or for moms to get out to meet new friends or to get a lifetime discount on great books or a great program to earn books free or a way to have a lifetime discount, etc... The possibilities are endless! Drop several recruiting seeds at your parties/booths :)
 

The fourth step is to ASK!! if they would like to start their own home business with Usborne Books. Or, ASK if they have ever thought about doing something like this. You can listen, identify and share about the opportunity/books all you want but you still need to ASK if they would be interested - if they ever thought about doing something like this - just give it a 12 week try and earn lots of free books - etc... I am normally a very quiet person when out shopping and don't get a lot of recruits that way but watch out if you come to one of my booths or parties! ;) I have learned that I need to ask people to get results so when I am in my "job" setting I am always looking at how I can recruit people. Look at the recruiting example below again and see how I listened even within email, identified with her (just a note on that - I NEVER say I am a homeschooler unless they first say they are as some people are very opinionated against homeschoolers), shared how it would benefit their situation and ASKED. To have recruiting results, make sure you take the final step and ASK! :)

Actual Recruiting Example
Here is an actual example of how I recruited someone recently when they just requested a catalog - by listening to where they were coming from, relating to them, and just giving a little info. w/o being pushy and asking:

The exact email I received:
> Hello!
>
> Is it possible to order a catalog of all the Usborne books? I know that several of the ladies in my homeschool group have been interested in these books. I myself would like to purchase some. I am also hoping to have grandparents purchase some for Christmas and birthdays. How can I get my hands on a tactile copy of a catalog? I am willing to pay for one.
>
> Thanks,

Our successful recruiting response:
..."Have you ever thought about selling these books yourself?? We also homeschool so that is the reason why we started - to get our curriculum at a discount. ;) There are no monthly minimums so it is a very flexible opportunity. It is a great way to earn extra money, earn free books and have a lifetime discount. Just let us know and we will include the consultant info. with your catalog. :) 
For more details, go to:  www.UsborneBooks.com/selling-usborne-books.htm" 

Again - to have recruiting results, make sure you take the final step and
A S K !